Netflix looks to add commercials to its subscription plans – Kansas City Business Journal – The Business Journals
Netflix Inc. (NFLX) could soon become the latest streaming service to add an advertising-supported subscription plan to its lineup, according to a recently shared note to employees.
During last month’s earnings call, Netflix reported its first loss of subscribers in more than a decade, sending the company’s shares into a freefall. In addition to discussing possibly cracking down on password sharing, executives hinted that Netflix may soon offer cheaper, ad-supported plans for subscribers.
Other services like Hulu and Peacock offer similar plans, and Disney+ is on track to debut a similar offering later this year. Apple’s streaming service is ad-free, minus promotions for its own content.
Netflix tested commercials in 2018, instead calling them video promotions, offering users the ability to opt out.
In a recent note to employees, executives said they aim to introduce a lower-priced, ad-supported plan during the last quarter of 2022, The New York Times reported Tuesday. And for those of you who share – or borrow – someone else’s account, Netflix executives say they’re planning to start cracking down on password sharing around the same time.
Netflix did not immediately respond to a request for comment.
Read more from reporting partner FOX4 here.
via Inferse.com https://www.inferse.com
May 15, 2022 at 12:07AM