How TikTok and YouTube Turned Depp v. Heard Into the New ‘Trial of the Century’ – CNET
The internet has exploded with videos dissecting the messy defamation trial between Johnny Depp and Amber Heard, whose marriage fell apart in 2016.
Why it matters
Americans have always been obsessed with courtroom dramas. Social media has helped turn this case into one of the most popular topics on the internet.
What it means for you
We’re your guide down the rabbit hole of nonstop video clips from the courtroom.
Marc Musso has a habit of writing a silly song about whatever he’s doing. Sometimes it’s about feeding his cat Malmo, other times it’s about playing board games.
So it’s probably no surprise that as the 27-year-old Texan was watching a live feed of the defamation trial between the blockbuster actor Johnny Depp and his ex-wife movie star, Amber Heard, he found himself writing a song.
Sung from the perspective of Heard’s lawyers, it pokes fun at how often they objected to comments Depp was making on the stand.
“I used to be respected. People took me at my word,” he starts singing with pop-music beats in the background. “Then I became a lawyer representing Amber Heard.”
Indeed, the weeks-long train wreck that is the trial between two of Hollywood’s biggest stars has somehow become one of the most popular topics on the internet. In between images of the ongoing Russian attack on Ukraine, the national abortion debate sparking protests around the US, and rising inflation causing a market spiral, it’s video snippets coming from the same static, dark wood-paneled courtroom that are going viral. Millions of people are going online to dissect every moment trickling out of the trial’s live feed from a courtroom in Fairfax County, Virginia. Some people are going further down the rabbit hole, remixing trial footage into something new.
That includes Musso, who didn’t initially plan to post his 87-second tune to the internet, until his girlfriend convinced him to put it on YouTube. And then on TikTok. Less than two weeks later, his song’s racked up more than 13 million views.
“I thought it was ridiculous, and most people seem to agree,” he said. After all, to him it’s just one rich person suing another rich person while airing out their drama to the public.
Social media jury
Search for Depp or Heard on YouTube or TikTok, and most of what you’ll find is short, several-minute-long clips from the trial with tabloid-worthy headlines like Johnny Depp Destroys Amber Heard’s Lawyer (13 million views) or one drawn from a now famous quote from Heard’s testimony, “I did not punch you, I was hitting you” (29 million views). The people who run these accounts say they’re uploading the clips to draw attention to a detail they believe is important that might otherwise get overlooked. In return, they’ve racked up millions of views along with torrents of new followers. And some have made money off it too.
The creators seem to share the same story of growing interest in the trial over time. Eventually, they decide to post videos either because they’re longtime Depp fans from his days as Jack Sparrow in the multibillion dollar Pirates of the Caribbean movies, or perhaps his more recent run as the villain Gellert Grindelwald in the Harry Potter prequel series, Fantastic Beasts (a role he lost amid the controversy surrounding the couple’s split).
Haider Ali said he saw himself in Depp and Heard’s explosive marriage, which began in 2015 and ended after just over a year. Heard filed for divorce and obtained a temporary restraining order. Ali, a 27-year-old digital artist and web developer, said he’d been a victim of domestic violence and believed sharing clips from the trial on YouTube might help other people who’ve also been in that situation.
“I posted a few videos and they didn’t do so well, and I sat down and wondered, Why am I posting these videos?” Then his third video hit more than 2 million views. And a day later, another hit 2.6 million views. Within the week, his channel had shifted from his self-styled singer-songwriter roots, which saw him playing rock performances on his electric guitar, to several-minute-long videos from the trial.
One of his most popular so far, with more than 2.6 million views, shows Depp and Heard on screen, overlaid with laughing emoji, and the title Witness Dr. Dawn Hughes Doesn’t Remember Anything.
Ali said he incorporates emoji with dramatic titles like Johnny Depp’s Lawyer Ben Chew Blasts Amber Heard because that’s the culture of the internet sites he grew up with, like Twitter, Tumblr and MySpace. “I’m trying to mask the negativity with fun stuff,” he said.
Alice Parkes took it a step further. She created animations to play over audio from the actual trial, lampooning everyone involved. Her most popular video so far portrays Heard doodling while Depp’s on the stand, until he accuses Heard or one of her friends of defecating in the couple’s bed, at which point she’s sweating and visibly uncomfortable.
“I was thinking, ‘the absurdity of the whole trial would just look so funny animated,'” Parkes said. The 28-year-old professional illustrator based in Wales had about 50 followers on her TikTok account, @pettyparrot, before her first video went viral with more than 12.2 million views. Two more hit videos later, she’s got about 95,000 followers and joined the TikTok Creator Fund that pays her for video views.
“I could do this and, you know, possibly make money off it, which would be nice,” she said.
Way past O.J.
Courtroom dramas have long been a pillar of American pop culture. TV shows like NBC’s Law & Order have been on the air longer than many popular TikTokers have been alive. Key moments in US history, like the Salem witch trials, are taught in school. The Watergate hearings on Capitol Hill ahead of President Richard Nixon’s resignation from office in 1974 changed American politics so much that nearly any major controversy winds up with a nickname that includes a “-gate” affixed to the end.
Over the past 30 years though, cable TV and, eventually, internet streaming have offered people a chance to watch every moment of a high-profile case, which have often been called “trials of the century.”
“With big trials like this, you get these rare opportunities where practically everybody does at least have a little bit of a passing knowledge of what’s going on,” said Robert Thompson, founding director of the Bleier Center for Television and Popular Culture at Syracuse University.
Millions of people across the country were glued to their TVs watching football star O.J. Simpson’s murder trial in 1995, pop star Michael Jackson‘s molestation trial in 2005 or even the heartbreaking case surrounding the death of 2-year old Caylee Anthony in 2011. And in each of the major cases often cited as pop culture phenomenons, the drama from the courtroom became as much a topic of fascination as the circumstances of the case.
Though Depp v. Heard doesn’t have the same stakes as a criminal trial, or the political importance of a presidential impeachment, it does have a dramatic storyline filled with bizarre characters and salacious details.
And it has social media.
“With the O.J. trial, you could turn it off,” said Paul Booth, a professor of media at DePaul University in Chicago. “You could not watch it. You could not read the newspaper.”
But computer programs running our social feeds on Twitter, YouTube, Facebook and TikTok keep feeding Depp v. Heard to us because even if we’re not interested, our friends probably are.
And the rabbit holes social media creates can change our perspectives as well. The social feeds may start showing you only pro-Depp videos and posts, because that’s what the apps think you’ll want. And, Booth added, TikTok’s short-video format makes it even harder to find nuance beyond the good guy or villain narratives people often slot into.
“Where it becomes bad or where it becomes problematic,” he said, “is when you lose that kind of critical focus on it and you start thinking that the rabbit hole you’ve gone down is the whole world, and you lose perspective on everything else.”
The political-type online mudslinging between Depp fans and Heard defenders hasn’t just made it tough for an internet passerby to quickly understand what’s going on. It’s made the job for people like longtime trial consultant and psychologist Amy Singer harder too. She’s often brought in to consult on high stakes cases, including the Casey Anthony criminal trial and Michael Jackson’s civil trial.
Singer isn’t consulting for Depp or Heard, but she’s been watching. Singer’s team has a set of social media listening tools that deduce what jurors might be thinking by following social media posts of people with similar demographics and backgrounds. What she’s found isn’t the typical policy debate we hear during an emotional murder case, or the cultural conversations we usually have around child abuse during molestation trials.
Instead, Singer’s team is detecting the rifts between the two movie stars’ fandoms.
“It’s more like a political debate,” she said, referring to the trial as a “pig v. pig” case, where “who gives a damn who wins?”
If you aren’t being bombarded by Depp v. Heard videos, by the way, Singer’s social media listening tools indicate you’re probably older. While the court case is blowing up across YouTube and TikTok, where viewers tend to skew younger, the “adult population” she tracks on Facebook and Twitter are more worried with the Ukraine war and inflation. “They’re not talking about Amber Heard. ‘Amber who?'”
Lahiru Darsha started posting videos about Depp v. Heard when he felt like the trial wasn’t going the Pirates of the Caribbean star’s way. Soon, Darsha was posting short video snippets — less than 2 minutes — on his YouTube channel, Redux Dreams Lab.
Before the trial, the 25 year-old’s channel mostly had videos of his streaming gameplay from the hit crime drama game Grand Theft Auto. The game had helped him learn English, and the videos made him about $100 in ad revenue every few months while he was in school earning a cybersecurity degree.
But his Depp videos took off, garnering millions of views within days of being uploaded. The 35-second Johnny Depp’s Bodyguard Being Hilarious rung up 1.3 million views, Johnny Depp Trying to Resist Laughter, uploaded the same day, attracted nearly 4 million views. By the end of his first day uploading, he’d made $3,700.
“I wanted to draw attention to specific points that might be missed from the livestreams,” he said. And the thrill of finding an audience — most of whom were positive to him — inspired Darsha to upload even more clips.
He’s made about $18,000 since the trial began, and plans to use the money either to build a home in Sri Lanka, where he lives, or study abroad in Europe. He also intends to pay back family who’ve helped fund his schooling.
Darsha has also removed all the videos from his account, after hearing rumors that YouTube was cracking down on the waves of trial videos.
“I was already OK because I earned a hefty amount of money,” he said. “I’m good with that.”
Amid the courtroom snippets pulled from the live feed, there are people on YouTube and TikTok dedicating their time to sober, serious analysis too.
DC-based lawyer Devin Stone, who heads the YouTube channel LegalEagle, posted a nearly 22-minute-long video breaking down the case and what led up to it. But he began his video by making fun of the flood of videos cheering on Depp and bashing Heard. “This latest suit and countersuit is already turning into a circus,” he said in his video, which has garnered more than 1.6 million views. “Determining the truth of domestic violence allegations is invariably a challenging prospect. As a result, the public’s response to these allegations has been incredibly polarizing.”
The emotion amped up during Depp’s and Heard’s competing testimonies on the stand, during which evidence in the form of recordings of personal interactions and text messages, which celebrities usually try to shield from the public, were brought into plain view.
The drama has given married lawyers Ashleigh Ruggles Stanely, 28, and Maclen Stanley, 31, a chance to bring some celebrity culture onto their TikTok account, @the.law.says.what.
“When people think about the law, it sounds very boring, and not like an exciting TikTok you’d like to watch,” Ashleigh said. “So whenever there’s a tie-in to something that people are already interested in … people are excited to watch.”
They’ve also broken down lawyer’s tactics and reactions, drawing in more than 12.3 million views for their 59-second video explaining why Depp’s lawyer once made a celebratory fist pump when Heard said something seemingly innocuous on the stand.
“That’s a good foothold to step in and say, ‘Hey, you might have seen and even liked this viral video, but let’s talk about what’s actually happening,'” she added.
Musso, the musician from Texas, probably won’t be recording any more parody songs about the court proceedings though. He thinks his moment in the sun from the trial is probably worth three songs, and then that’ll be it.
Musso’s final offering: Johnny Depp’s Rap (The Final Trial Bop) has more than 63,000 views and is available on TikTok, YouTube and other streaming platforms. One commenter pleaded, “This can’t be the last. We need a cross examination bop and a verdict bop.”
But Musso’s made his decision, he said. “I don’t want people to get too sick of it.”
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May 15, 2022 at 05:13AM