Forget The MacBook Pro, Apple Has Bigger Plans – Forbes
Apple has gathered a lot of acclaim and love for its MacBook Pro laptops, but they are not the only option for those needing a powerful Mac machine. The benefits of Apple Silicon are going to be in a much stronger Mac later this year.
Photo by: STRF/STAR MAX/IPx 2021 10/21/21 Atmosphere at the Apple store in Grand Central Station in … [+] Manhattan.
Look at the number of MacBooks Apple has already sold – net sales are up 25 percent in the last quarter – you have to wonder which groups are left that Apple can tap to buy into a more powerful Mac. It’s notable that, according to Canalys, the increase in sales has come not from new users to the Mac platform, but from existing user upgrading.
Given the flexibility of the MacBook Air, coupled with the increased performance of the ARM-based M1 chipset, the general purpose Mac base looking for a laptop looks to have been satisfied. That leaves the professionals who need the excess power for development and media creation. They’ll be well served by the new MacBook Pro… but they’ll be better served by the upcoming iMac Pro which is expected to arrive in late-March with a chipset even stronger than the M1 Max found on the 16-inch MacBook Pro.
The question comes down to a balance of power and portability. The new MacBook Pro laptops have the portability, but then so does the record breaking M1 MacBook Air. If your main priority is power, then the iMac Pro is going to deliver far more than the laptops ever can. If you are realistic about your needs, how often does the ‘creative’ machine leave your desktop? And if you already upgraded to one of the first M1 MacBooks, is that enough for the moments when you need to travel, guaranteeing you the power on the desktop from the current equipment budget allocation?
Mobility is still a prized resource, but it’s not the only resource. Apple Silicon has unlocked the “more than good enough” performance right down to the entry-level laptops. If your first need is power, then its time to consider just how important mobility is to you, how often you used it in the last year, and if you already have that option.
Don’t fall into the trap of replacing a laptop with another laptop until you look around at all the options.
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May 14, 2022 at 09:24PM