Netflix pokes fun at password sharing in response to fake ‘free subscription’ offer – Stuff
It’s the worst-kept secret that people share their Netflix passwords — and the streaming giant is determined to let us know they’re in on it.
While Netflix has previously turned a blind eye to subscribers sharing their accounts with friends and family, the company recently indicated it plans to crack down on the practice, with Netflix CFO Spencer Neumann saying the company has been looking at "consumer-friendly" solutions.
But based on a recent tweet, it seems Netflix is still happy to play along.
A toll-free number had been doing the rounds on Twitter in India, offering a free six-month Netflix subscription to anyone who called it.
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The official Netflix India account, which has more than 400,000 followers, went to shut down the fake promotion — and ended up going viral with its self-aware response.
"This is absolutely fake," the tweet read, referring to the offer.
It continued: "If you want free Netflix please use someone else’s account like the rest of us."
Since it was posted on Sunday, the tongue-in-cheek tweet has been retweeted more than 135,000 times.
According to a recent Bloomberg article, streaming services are considering several measures to prevent password sharing, including requiring subscribers to change their passwords more frequently, texting them codes they would need to enter to keep watching, or even using thumbprint recognition.
It has been estimated that Netflix loses at least US$135 million (NZ$203 million) a month due to users sharing their passwords.
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May 13, 2022 at 10:33AM