Microsoft’s Stunning Surface Surprise – Forbes
Those looking to buy Microsoft’s latest radical dual-screened Android device, the Surface Duo 2, will appreciate the latest offer on the site. The price cut from $1499 down to $999 will tempt many who are looking for something beyond the regular smartphone form factor.
But a little bit of exploring around the Microsoft website will reveal something that I think is a better offer. The original Surface Duo price is heavily discounted compared to the intimal launch price of $1399. Now down to $699.
Microsoft Surface Duo and Surface Duo 2.
The Surface Duo is, to put it mildly, not a normal smartphone. While there is an obvious comparison point to the likes of the Samsung Galaxy Fold series, the 360 degrees hinge parted with the two distinct screens offer a unique mobile environment for multi-tasking. Trying to use (or even review) the Surface Duo as if it was a normal smartphone will lead to a poor experience.
It’s important to have the right expectations going in.
Moving into a different form factor, thinking about how you use a mobile device, and being prepared to take time to fully understand the quirks of the Surface Duo platform are all easily recognizable barriers to adoption. Throw in the list price of $1399 for the original or $$1499 for the Duo 2 and only the most fanatical of the geekerati are going to buy in and see if there’s something worth fussing about.
But the discounts help. And the discount on the original Surface Duo is probably the most attractive of the two.
Now, you don’t get the same package. Notably, the OG Surface comes with Qualcomm’s Snapdragon 855. Released in 2019 its a bit long in the tooth in terms of ultimate specs some three years later, but You’re not buying the Duo for ultimate performance, you need enough performance for your PIM and Office based applications…. and the 855 is more than sufficient in that regards.
Neither do you get a ‘modern’ camera suite of hardware. The Surface Duo’s camera is, at best, good for webcam and video calling, but this is a long way from premium smartphones in the original price range. That is countered in the Surface Duo 2 design which brings a large camera bump that does get in the way when using the fully rotating hinge, but if you’re looking for more of a PDA and less of a smartphone this is not going to be a dealbreaker in my opinion.
It’s also worth noting that the Surface Duo’s software has caught up with, and is now being updated alongside that of the Duo 2. Microsoft has continued to support and develop the platform since the launch of the Surface Duo.
The Surface Duo family is never going to be a massive multi-million selling platform akin to Apple’s iPhone or Samsung’s Galaxy S range. It’s a specialist platform rather than an all-rounder. But specialist platforms still need to sell, and short of a decade or more of experience with the dual-screen format in the marketplace, the next best thing is to bring in new customers with a lower price that sits alongside the new functionality.
With the current price of the Surface Duo, Microsoft is still working hard to get the Surface Duo story out there.
Now read how Windows 11 is extending an advantage over macOS…
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May 12, 2022 at 09:00PM