Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible
Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo.
In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google’s Chromecast line, Amazon’s Fire TV line, and the Roku line.
Released in April 2021, the current Apple TV 4K model is priced at $179 with 32GB of storage and at $199 with 64GB of storage, while the previous-generation Apple TV HD remains available for $149 with 32GB of storage. By comparison, there are Chromecast and Roku streaming sticks available for under $50, and many other options under $100.
Apple will launch a new version of Apple TV that improves cost structure in 2H22. I think that Apple’s aggressive strategy of integrating hardware, content, and service amid the recession will help close the gap with its competitors.
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) May 13, 2022
The second-generation Apple TV 4K was the first new Apple TV generation in over three and a half years when it was released last April, with key new features including a redesigned Siri Remote, a faster A12 Bionic chip, HDMI 2.1, and Wi-Fi 6.
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May 13, 2022 at 08:02AM