Taco Bell’s new Taco Lover’s Pass lets you snag a taco a day – CNET
Taco Bell is giving you a reason to stop by every day and grab your favorite (or most convenient) taco. Purchase it’s new Taco Lover’s Pass and you’re entitled to one of seven taco options every day for 30 days.
The pass is only available through the Taco Bell app, where you can order food ahead and access other rewards. In a pilot program in Tuscon, Arizona in September 2021, the pass did bring new customers to the app, the company said.
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“Amongst the Taco Lover’s Pass purchasers, 20 percent were new to the Taco Bell Rewards Program, and an additional 20 percent renewed for a second time with the fan favorite Doritos Locos Tacos Supreme being the most redeemed taco,” the company said in a press release announcing the pass.
The pass runs $10, based on location. The company didn’t immediately share the range of prices possible when asked.
More to come.
via CNET News https://ift.tt/2dX8g0J
January 6, 2022 at 10:30AM