Inside the Stream – Bloomberg Quicktake morphs social news into a 24-hour channel
Last November, Bloomberg launched Quicktake, a 24/7 streaming news network. The head of Quicktake tells us why the company morphed a social news project into a full-blown TV news channel.
Chapter 1: Two top stories from this week’s news (1:45)
Chapter 2: About Bloomberg Quicktake (5:50)
Bloomberg Quicktake has launched a 24/7 streaming news network, with 10.5 hours of programming featuring ten original series and four live daily news shows.
Chapter 3: Why Bloomberg morphed a social channel into a TV network (9:15)
Ms. Cowgill says the company launched Quicktake to take advantage of the rapidly shifting habits of news consumers.
Chapter 4: How Quicktake is doing (10:45)
Quicktake has garnered 56M viewers across TV and social media. The streaming news channel has amassed 7M monthly active users (MAUs) in the first eight months of its availability.
Chapter 5: Quicktake distribution partners (11:50)
Samsung TV Plus is one of the primary distribution partners for Quicktake. Ms. Cowgill discusses the relationship, other partnerships and reveals the broad terms of a connected TV distribution deal.
Chapter 6: How a provider gets the distribution deal done (17:00)
Ms. Cowgill says content providers should focus on their key differentiators when talking with distribution partners.
Chapter 7: How the ad slots get filled and who is buying (18:40)
Bloomberg Quicktake uses a mix of programmatic and direct ad selling. It makes sure it gets the data it needs from partners to track performance. Ms. Cowgill discusses how the company uses the data to ensure advertisers get what they need.
Chapter 8: Quicktake originals (24:00)
Quicktake is launching several originals, including:
- Partnering with the Business of Fashion on a new show
- NBA star Chris Paul is hosting a show called How I got Here, interviewing successful CEOs
- Scott Galloway is expanding his podcast The Prop G Show for Quicktake.
Chapter 9: Challenges and opportunities ahead for the TV news business (28:00)
Ms. Cowgill talks about how some of the broader trends will affect the news business.
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June 10, 2021 at 05:35PM